Hydroturf

Hydroturf's philosophy is to operate our own office in the larger markets, or to place trained employees with
local dealers in the smaller markets.

We believe that this combination of quality Hydroturf managers and local dealers, provides our products with
a competitive advantage. Based on the per capita income, the population of the country and the priority to
landscape and beautify their environment, we have created our own offices in eight locations.

If you are using an I Pad or I Phone, please click here to view our GM Team

  • Colin Baxter
    Managing Director
  • Ken Lovelady
    General Manager, Egypt
  • Shaju Lonappan
    General Manager,
    Pumps
  • Marwan Hurani
    General Manager,
    Levant and Northern Gulf
  • Brian Mason
    General Manager, Dubai
    Machinery & Club Car
  • Andrew Mellon
    General Manager, Qatar
  • Zaid Balqez
    General Manager, Jordan
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    Ken Lovelady
    General Manager, Egypt

    Ken joined TORO UK in 1986 and developed his business knowledge and skills on the TORO irrigation product range.
    In 1990 he was appointed TORO product manager for Saudi Arabia and moved to Riyadh. Ken helped create the start up Hydroturf in 1995 and was a founding partner. He moved to Dubai to be responsible for irrigation and machinery product lines.
    In 1999, he moved to Egypt as GM to improve the performance of Hydroturf Egypt. In this role he was responsible for irrigation, turfcare machinery and Club Car products.
    His wide knowledge of the entire Hydroturf product range has proved a huge asset to firstly customers in the Gulf and currently to customers in Egypt.

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