Hydroturf

Hydroturf's philosophy is to operate our own office in the larger markets, or to place trained employees with
local dealers in the smaller markets.

We believe that this combination of quality Hydroturf managers and local dealers, provides our products with
a competitive advantage. Based on the per capita income, the population of the country and the priority to
landscape and beautify their environment, we have created our own offices in eight locations.

If you are using an I Pad or I Phone, please click here to view our GM Team

  • Colin Baxter
    Managing Director
  • Ken Lovelady
    General Manager, Egypt
  • Shaju Lonappan
    General Manager,
    Pumps
  • Marwan Hurani
    General Manager,
    Levant and Northern Gulf
  • Brian Mason
    General Manager, Dubai
    Machinery & Club Car
  • Andrew Mellon
    General Manager, Qatar
  • Zaid Balqez
    General Manager, Jordan
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    Zaid Balqez
    General Manager, Jordan

    Zaid has a BA from Switzerland and a Graduate degree in Marketing and International Business from McGill University in Canada.
    He was a founding partner in New East Company in 1999 which represented Pentair water treatment systems in Jordan. He helped build the company to become the market leader for F&B water treatment supplies.
    New East Co. then became the Club Car Distributor for Jordan and built a 95% market share for the world 's largest golf and utility vehicle manufacturer.
    New East Co became a partner in Hydroturf Jordan in 2009. Zaid is the GM and is responsible for developing sales of our Hydroturf products in Jordan.

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